Have you ever thought of sticking your iphone on the fridge? or on the mirror of your bathroom? Yofo Smartgrip is created to fulfill your wish.

Available individually in either black or white, the spool-shaped rubber item Yofo Smartgrip is composed of two suction cups with a stem connecting them in the middle. The idea of such invention is to attach one of the cups to the back of your iPhone, and then suck the other side of Yofo in a variety of places – It could also be used as a viewing stand, and the stem could be acting as a headphone wrap,.

Included with each Yofo is a pair of stickers designed to provide a even better grip on irregular surfaces of other devices other than iPhone 4 and 4S. I would say if the stem connecting the two suction cups could be shorter to make the size smaller, it would be more portable for people to use it. And in such a colourful world we are living, I do think offering more colors woule be a strategy to make such a simple designed product more popular, although I could understand that the designer would like to match the only black and white color of iPhones.